Key facts
- Price
- Free, up to 200 links per person per day
- Ads
- No ads, not even a waiting page before the redirect
- Sign-up
- Not required
- Short links
- rutgon.live plus a 5-character code, or a custom ending of 3 to 40 characters
- Redirect
- Straight to the destination (HTTP 302), no page in between
- UTM
- utm_source, utm_medium, utm_campaign, utm_content, utm_term; last values are remembered
- Stats
- Clicks by day, source and device; link-preview bots are not counted
- Expiry
- Links never expire unless disabled for abuse
- Privacy
- No IP address, cookie or personal data of people who click is stored
How to use
- Paste the link to shorten into the Destination link field. If https:// is missing, it is added for you.
- To measure in Google Analytics, pick a source and medium and enter a campaign under Add UTM tracking. The preview line shows the full destination link.
- For a memorable link, set a custom ending such as tet-sale, then click Shorten.
- Copy the short link, download its QR code or open the stats page. Keep the stats link to check clicks on another device.
How to set UTM tags for seeding
UTM tags are parameters added to the end of a link, such as ?utm_source=facebook&utm_medium=seeding. Google Analytics reads them to tell which platform, campaign and post a visit came from.
When seeding, give each group its own link so you can compare which group works. The "Bulk links for seeding" tab creates one link per group and fills utm_content from the group name. Agree on one naming scheme for the whole team, or reports split into several rows (Facebook, facebook, fb...):
- utm_source: the platform you post on, such as facebook, zalo or tiktok.
- utm_medium: the type of traffic. Use seeding for seeding, cpc for paid ads and email for email.
- utm_campaign: the campaign name, such as tet-2027. Use lowercase, no accents, words joined by hyphens.
- utm_content: the group or place where you post, such as hoi-me-bim-sua-ha-noi. This is the column that shows which group brings the most visitors.
- utm_term: usually left empty; use it only to record a keyword.
Why do links redirect straight, with no ad page?
Many free link shorteners make money by inserting an ad page or making visitors wait a few seconds before forwarding them. People drop off on the way, and the link looks like spam, so fewer people click it.
A rutgon.live link goes straight to the destination, with no waiting page and no ads. Facebook and Zalo link-preview bots still reach the destination, so your post shows that page’s image and title.
Redirects use status 302 (temporary) instead of 301 so browsers do not cache the destination. Every click is counted, and when a link is disabled for abuse it stops working for everyone at once.
How to read click stats
Every link has its own stats page. Its address holds a secret code after the # that only the link creator has, so save it or send it to teammates who need it.
The numbers are clicks, not people: one person clicking twice counts as two. Link-preview bots are not counted, and figures can lag by about a minute. Clicks are usually higher than sessions in Google Analytics, because some people leave before the page loads or their browser blocks Analytics. The stats page shows:
- Total clicks, clicks in the last 7 days and today.
- A chart of daily clicks over the last 30 days.
- Sources: Facebook, Zalo, TikTok, YouTube, Google, Instagram, Threads, QR code, Direct or Other.
- Devices: phone, tablet or computer.
Abuse prevention and reporting bad links
The tool is open to everyone, so short links live on their own domain, rutgon.live, and every destination is checked before a link is created:
- Google Web Risk: links flagged as phishing, malware or unwanted software are refused.
- Links from other shorteners such as bit.ly or tinyurl.com are refused, because they are a common way to hide bad links.
- IP addresses, localhost and private networks are refused, as are custom endings that lend themselves to scams, such as bank or e-wallet names, "dang-nhap" (log in) or "xac-minh" (verify).
- Each person can create up to 200 links per day.
- Links that are still being clicked are re-checked daily. A link found to be harmful is disabled: visitors see a warning page instead of being redirected.
- Found a rutgon.live link that is a scam or carries malware? Report it at digiagent.vn/tool/en/shorten-link/report. Reported links are re-checked immediately and passed to the DigiAgent team for review.
Frequently asked questions
Is it free?
Yes. Free, no ads, no sign-up. To prevent abuse, each person can create up to 200 links per day.
Do short links expire?
No. Links work forever unless they are disabled for pointing to phishing, malware or other policy violations.
Can I change the destination after creating a link?
No, on purpose: a common scam is to create a link to a clean page, wait until it spreads, then switch it to a phishing page. To change the destination, create a new link.
Why was my link refused?
A link is refused if it does not start with http or https, is longer than 2,000 characters after adding UTM tags, points to an IP address or private network, points to another shortener such as bit.ly, belongs to a blocked domain, or is flagged as dangerous by Google Web Risk. The message in the tool tells you the exact reason. If Web Risk is temporarily unavailable, the tool also holds off and asks you to try again in a few minutes.
How do I see the stats on another device?
Open the link’s stats link on that device. The "Links created on this device" list is stored only in your browser, so save the stats link, send it to a teammate or download the CSV file (it has a Stats link column). If you lose the stats link and clear your browser data, the stats cannot be recovered.
What are the rules for a custom ending?
3 to 40 characters: lowercase letters without accents, digits and hyphens, such as tet-sale. Endings already taken, reserved system words, bank or e-wallet names and words such as login or xac-minh are refused.
Can I shorten Shopee or affiliate links?
Yes. Every parameter already in the original link, including affiliate codes, is kept character for character. The tool only adds the UTM tags you choose; an existing utm_ parameter with the same name is replaced by the new value.
How does the QR code for a short link work?
Click "QR code" to view and download a PNG. The code holds the short link plus ?qr, so scans are counted separately under the "QR code" source in the stats. To change colours or add a logo, click "Customise colours, logo".
Are people who click my link tracked?
No. Each click only adds to counters by day, source and device type. No IP address, cookie or other personal data of the person clicking is stored.
Sources
- Google Analytics Help: [GA4] URL builders: Collect campaign data with custom URLs
- Google Cloud: Web Risk overview
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